HerCurls Brand Guidelines

HerCurls is a bold and empowering brand created for a community that celebrates natural beauty and textured hair. The visual identity blends softness with strength, using a warm, earthy color palette, organic shapes, and expressive typography to reflect authenticity, confidence, and self-love.

This project includes a full brand system — from logo and color palette to tone of voice and application design — built to resonate with modern, conscious women embracing their individuality.